Won’t waste a seat | Uber

The new seat that can help Dhaka move forward.

This campaign launched Uber Pool in Dhaka, Bangladesh - one of the world's most congested cities.
It was built to connect with the patriotic Dhaka-ites by talking about the different seats in the nation's history that changed its trajectory, and how there was one more seat that could help the city move forward - the seat in every car pool and Uber Pool.
As the Creative Director, partnering with experts from Bangladesh - who guided us on important moments in the country’s history, and translated our creative strategy and communication in Bengali (the local language) - extended my prowess in creating local campaigns for global brands, beyond India.
#WontWasteASeat or Seat faaka jabena became the campaign's clarion call.