Safer for each other | Uber

The ride-hailing industry came to a standstill during the pandemic. As the lockdown started to be lifted, research revealed that the public feared using ride-sharing services. There was a widespread notion that the industry was a primary reason for the spread.

The research inspired me to flip the fear with optimism. Just like the virus, safety can spread too, if we simply promise to be safer for each other.

This construct came alive through future riders, asking the next rider to be #SaferForEachOther in a 360-degree digital campaign. Watch the full case study here.