Parks not parking | Uber

10% of the urban land in India’s capital is under parking.
Uber was one of the main sponsors of the 2019 ICC Cricket World Cup. The brand channeled the cricket fever to drive the importance of using shared mobility. Almost every cricket stalwart in India found his/her footing in India's parks and gullies. But the rise in private vehicles across big cities has turned every park and empty gully into a parking lot.

That’s where Uber comes in - when we share mobility, we make space for more parks and less parking.
Uber turned parking spots across three of the biggest cities in India into parks and invited people to play and learn about the benefits of shared mobility.

This campaign was born through a workshop where amazing minds from Uber’s communication and brand team came together.