Discover the brightside | Google

How 600 million Indians celebrated Diwali in 2020.
In India, a diya is the most accessible form of prayer and spirituality in over a 100 Indian festivals. Lighting diyas unites us in one celebration, on the wintery onset of Diwali.
But this... was Diwali 2020. Forget gifts, some people couldn’t risk buying & sharing diyas.
With a little help from Google, every time Indians searched for “Diwali”, diyas could light up screens. When millions looked for ways to feel festive, Google helped light one diya with another, and another, to bring in the light.
The shared experience grew Google search queries for ‘Diwali’ by 73% year-on-year and helped 6 million Indians discover the bright side, through the week.

A delightful idea, brought alive by a very resilient team I’ve had the honour to lead.