Safety comes first | Google
Helping India’s next billion users stay safe online.
In a country fraught with online fraud, Google needed to find a way to help India's next billion users stay safe online. Shot at one of the busiest markets in India, we cast Google's very own Product Leader to appeal to the masses, with his authenticity and simplicity. Every Google Pay payment ends with a 'tick' - the film showed all the ticks and checks that Google Pay goes through before that appears on our screen. As the Creative Lead and script writer, this was a simple idea that was treated with love by our amazing production team.