Pixel 7 Pro | Tensor Chip
Aloo ready?
Google Pixel 7 Pro’s campaign defied the norms of smartphone marketing.
While the category code is to play up features with glorified shots, we decided to pique interest with a fake line of Google products.
We introduced the Google Original Chip, inspired by India's love for chips, before revealing the Tensor G2 Chip with celebrity duo Vicky and Sunny Kaushal making their debut together.
As the Creative Director and script writer, this project was a lesson in balancing premium smartphone marketing with the Google wink.