Pixel 7 Pro | Magic Eraser

Let me tell you a magical story
Google Pixel 7 Pro’s campaign defied the norms of smartphone marketing.
While the category code is to play up features with glorified shots, we decided to pique interest with a fake line of Google products.
We introduced the Magic Eraser, as a figment of author Twinkle Khanna’s imagination for her latest book, only to reveal it was in her Pixel 7 Pro all along. 

As the Creative Director and script writer, this project was a lesson in balancing premium smartphone marketing with the Google wink.