Marriage Conversations | Tanishq

This wedding season, let’s talk about the marriage
In India, an aspect that often plays second fiddle to the ‘big, fat, Indian wedding’ is the marriage. While every detail of the wedding is planned to the T, there is not enough talk about the future the couple wants to build together. The film shows soon-to-be-wed couples get raw and vulnerable with each other as they broach sensitive topics like mental health, financial stability and adoption.

As the Creative Director, bringing this insight to life, conceptualizing the IP and crafting the script has been an introspective process. My personal experiences and life stage helped make every character feel more real, flesh and blood. 

The campaign transcended national borders as it hit internet virality.