1947% More History

The 15th of August (India’s Independence Day) has for some, merely become just another holiday on the calendar - a day flooded with retail offers, where discounts like 25%, 45%, or 65% vie for our attention. Britannia, a brand with a 130 year legacy in India, decided to change this by offering something truly unique: 1947% More History. We discovered the role different states had to play. That all genders had to play. That resilience with a smile had to play. And brought together 5 different brands from Britannia to tell the stories relevant to their world.