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Founders are to Razorpay, what athletes are to Nike
There's a humungous gap when it comes to novelty,  delight and creativity in B2B advertising . By internalising the mantra, 'Founders are to Razorpay, what athletes are to Nike' we were able to imagine the creative landscape for this campaign. It started with a conversation with my founder-friend - who said, ‘sometimes I wish there were 10 of me.’
As the script writer, I latched on to that thought which ended up becoming the creative device for the film. It was an honour to have another founder be our brand ambassador.